Letter from Yuval – Plans for 2022 

Yuval Baruch, Chief Executive Officer (CEO), Hermes Logistics Technologies

As 2022 gets into its stride, Hermes remains focused on bringing digitalisation to the air cargo and logistics sectors, to improve efficiency and communication for stakeholders.

Efforts to migrate our customers over to Hermes SaaS have been gaining ground and we have been investing in the migration of customers to our NG cloud eco-system, enabling them to focus on running their business rather than running a server farm and bringing them better system performance at a lower cost.

We have now completed our NG Business Intelligence (BI) & Data Lakes version 2 and have started rolling out our state-of-the-art BI solution. The incredible modelling behind NG BI and the simple and friendly way that data  –turned into events can be analysed will enable our customers to have a better understanding of their business and better decision making that will bring operational efficiencies. In the last few months, we have integrated Hermes 5 with a few solutions: CargoEye from SpeedCargo and Cargonizer from InventGroup to name a couple. In the last quarter of 2021, we started an integration project for a comprehensive NG Landside Management solution powered by Nallian. These collaborations and API creation and expansion contribute hugely to communication between various systems and to data sharing, and ultimately lead to better performance for our customers, but also for their partners and the industry.

New and emerging technologies will play a massive role in any change and improvement in the industry, and it is our belief that through collaboration between tech companies and sharing and leveraging data, we can finally benefit from real Artificial Intelligence. The development of our new NG BI & Data Lakes V2 and the reporting capabilities offered by this solution are an important first step towards the required modelling to enable true AI value, and we look forward to building on this success in the future.

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The Voice of NextGen

Maninder Dhaliwal, Junior Product Specialist, Hermes Logistics Technologies

Maninder Dhaliwal, Junior Product Specialist, Hermes Logistics Technologies

Maninder Dhaliwal, Junior Product Specialist, Hermes Logistics Technologies

I have always been interested in tech. Consoles and computers were what I grew up with. My professional experience in tech started when I was working at a start-up that dealt with business continuity. We produced solutions for their servers and data, and also created business intelligence reports for our clients on Power BI and Tableau. 

I started as a Junior Product Specialist at Hermes in January last year. My current role is mostly to do with problem solving – I help solve issues that customers may have using Hermes’ software. I went from knowing nothing about Hermes to having a good deal of knowledge and knowing how to fix a variety of issues. I am now in a position where I can propose and design new features for Hermes solutions. 

One particularly memorable experience occurred during my first few months working at Hermes. It was a customer support request that really had me stumped for weeks. It seems that I had not been looking at the right settings. Once I finally figured out what was happening and was able to resolve the issue, it blew my mind to realise the size and sophistication of the Hermes technology. There were so many more settings than I had realised to configure and explore for this issue.

Hermes gives new and young talent the opportunity to own projects. There is room for growth in terms of developing your skillset, which has been great for me and for my professional development.

Looking to the future, I think I would like to be a Product or Business Analyst. I enjoy improving upon products and processes, and also handing over deliverables. Customers sometimes ask for ad-hoc projects to put a feature into the system that isn’t already there. Working on these is the best part of the job for me. Knowing that I’ve created something that works, is efficient and meets customers’ requirements gives me a sense of accomplishment. 

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Hermes launches version 2 of NG BI & Data Lakes product

NG BI V2 tonnage dashboard

Screengrab of an example Hermes NG BI dashboard displaying cargo tonnage data

Hermes Logistics Technologies (HLT) is bringing users easy access to better business intelligence and enhanced reporting capabilities with a new version of its Business Intelligence (BI) and Data Lakes solution.

HLT’s BI and Data Lakes solution is part of Hermes’ New Generation (NG) ecosystem, which comprises several cloud-based software products, including Hermes 5 Cloud CMS, HMS, and Hermes NG BI and Data Lakes, alongside self-serve apps like Track & Trace and Slot Booking.

Recent upgrades to the Hermes NG BI and Data Lakes module include enhanced depth and breadth of data lakes and newly defined foundation reports, bringing improvements to the way the data is collected, extracted, and modelled for data-driven cargo handlers.

“In version two of the Hermes NG BI and Data Lakes solution we have greatly increased the depth of our pre-modelled data, enabling customers to use a drag-and-drop function to custom-build their own dashboards,” says Simon Elmore, Chief Operations Officer (COO), HLT. 

It is incredibly satisfying to see NG BI providing deep insight into key business problems in real time and with minimal effort from the customer. 

“With this product, Hermes is offering the best data lake BI solution on the market.”

The primary features of NG BI version two include the availability, modelling, and visualisation of complex operational, messaging, KPI, and accounting data.

Deep data lakes have already been created for operations and tonnage, SLA compliance (with Cargo iQ milestones and beyond), door and truck processing, finance, warehousing, and service delivery issues, all of which are hydrated in real time.

These data lakes sit within the cloud and can be accessed easily from anywhere through a simple account name and connection key, while the independently hosted app is encrypted to guarantee security. 

The data lakes are defined for human consumption, ensuring that complex data are modelled simply, including visualisations of different findings and insights.

As a result, users can hope to gain a clearer understanding of their operational data, which will enable important business decisions to be made.

“When trying to train models for predictive purposes, we found the data modelling was not at the level needed for these models to deliver true value,” said Yuval Baruch, Chief Executive Officer (CEO), HLT.

“The reporting capabilities of this solution is the first step towards the required modelling to enable the true value of artificial intelligence to be realised.“The incredible modelling behind NG BI and the simple and friendly way that data-turned-into-events can be analysed will enable our customers to have a better understanding of their business and to improve decision making that will lead to operational efficiencies.” 

HLT’s NG BI version two is soon to go live with several customers at key cargo hubs, as the solutions provider reaffirms its commitment to bringing all customers to the cloud in 2022. 


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The voice of NextGen

Georgie McCrae, Project Coordinator, Hermes Logistics Technologies

Georgie McCrae, Project Coordinator, Hermes Logistics Technologies

Georgie McCrae, Project Coordinator, Hermes Logistics Technologies

After leaving college aged 17, I joined a telecommunications company as an apprentice in their operations department. I thoroughly enjoyed the ever-advancing world of technology and thrived in my role, moving into a management position after a few years. Since this role, I have worked in various other telecoms companies, from operations to project roles, before finding my way to Hermes.

My first experience working in a project role was as a coordinator for a wireless solutions company. This involved travel across the UK to perform onsite duties and report on progress. Travelling for business has always been something I’ve enjoyed, and I believe that ‘hands-on’ element is one of the things that drew me to Hermes initially.

As Project Coordinator at Hermes, I am involved in all branches of the business, from our upgrade and implementation projects to the initiation of proposals and more. Although I have had experience within project roles in other companies, I was new to the world of air cargo when I joined Hermes in January 2021. Since then, I’ve gained an understanding of the complex industry and have been enjoying expanding my knowledge.

I believe that Hermes is open to young/new talent and sees the potential in developing enthusiastic minds. From my small amount of time in the air cargo sector, I believe that women are becoming more represented in a once male-oriented industry, and it is inspiring to work alongside women doing so.

I still consider myself new in my career in air cargo, but I hope to continue my journey in software project management, whilst I to learn more about the air cargo world.

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Six months of Hermes: Marcus Campbell shares his experience

Marcus Campbell, Chief Technology Officer, Hermes Logistics Technologies

Being a CTO in a cargo technology company like HLT had been a long-time aspiration of mine which goes back to when I first started working in software. I’ve always wanted to work within aviation, mainly due to the fast-paced, always changing environment, and visible growth of the industry. It’s an industry that is of late hungry for growth and innovation.

The cargo industry has recently been impacted by two elements: 1) Covid-19 and 2) a lack of investment in technology. Covid-19 has forced many operators to accelerate their adoption of technology and embrace a new world of automation, but trying to automate as quickly as possible on underinvested technology foundations or inadequate systems that don’t support a modern operational design presents challenges. If you’re a problem solver, then this is a great time to work in the air cargo industry. Today’s challenge is even bigger than the bubble bursting on the dotcom boom.

For the cargo industry to get over these two hurdles, a mindset change is needed in how we think about value creation for cargo platforms. Using good, insight-driven product design and quality technical engineering will always yield the best results for customers.

Hermes’ Cargo Management Systems (CMS) have been a key component in the growth of many cargo operators. There are a lot of problems to solve and a lot of good work to build on from a technology and product standpoint and this is where I can bring value. We are driving how we can provide a faster and more automated upgrade service to our customers, and investing in our organisational design, processes, research and development, next generation technology, and, importantly, our service offering. We are also exploring how we can take the capabilities of our best-in-class CMS to the next level in the cloud.

I am working with the teams to scale our technology capability considerably over the coming years, but at the same time significantly improving the quality, stability, and interoperability of our systems. The roadmap for Hermes is being defined and agreed.

My intention is to build on what is already a great cargo management system into a platform that is truly connected, flexible and agile, providing data insights that will help to automate and digitise the cargo operations of all our existing and new customers.

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Year-end review from Yuval

Yuval Baruch, Chief Executive Officer (CEO), Hermes Logistics Technologies

In 2021, Hermes has enjoyed many successes against the challenging backdrop of continued uncertainty for the aviation sector, as the effects of the pandemic linger on. In February 2021, Simon Elmore re-joined the team as Chief Operations Officer, eager to be back at the helm of a product team focused on innovation at a time when the pandemic had brought renewed enthusiasm for industry digitalisation.

In March, Hermes joined forces with data-sharing cargo community specialist Nallian, combining their landside management applications with the Hermes New Generation (NG) Ecosystem to empower ground handling agents with a digital solution to streamline operations and bring end-to-end visibility to the supply chain. The collaboration brought Hermes customers a slot booking app to co-ordinate freight pick-up and drop-off, and a mobile acceptance and delivery app, giving truck drivers the ability to manage drop-off and collection slots.

In May, dnata Singapore began implementation of Hermes NG at Changi Airport to support its ongoing digitisation drive, following earlier implementation of the Hermes NG upgrade across its Australia operations. The cloud ecosystem was chosen to help streamline workflows, improve transparency of the handling process, and enhance data sharing.

In July, Hermes appointed Marcus Campbell as its new Chief Technology Officer during the successful rollout of its new Hermes 5 system upgrade for customers worldwide. Bringing 20 years of IT experience from a variety of sectors, including telecoms, fintech, and shipping, Marcus’ attention is on accelerating customers’ use of technology to enhance their cargo operations, and supporting the ongoing development of Hermes’ digital ecosystem, with a particular focus on business intelligence.

In October, Hermes made four new appointments to its India Product Team, growing its presence here to include New Delhi, a key region for cargo, as well as Pune in Maharashtra. The addition of these experts is part of Hermes’ ongoing commitment to the growth of its product teams, and to providing enhanced service and support to its customers.

Later in October, Hermes released a re-engineered user interface for its import flight planner, providing customers with a simplified view of more operational data. Thanks to the enhanced capabilities of the H5 CMS, data and functionality from the previously separate Pre-Flight and Flight Monitors have been merged on to one screen, bringing improvements to the speed and accuracy of flight planning operations.

Product developments have continued behind the scenes throughout 2021, and as the year draws to a close, there’s plenty afoot for Hermes, with prototypes for enhanced NG functionalities due to be finalised in time for 2022.

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Hermes expands its team in India


(Left to right) The new members of HLT’s India Product Team, Gulshan Kataria, Divya Gulati, Rohit Bhadbhade, and Ganesh Waydande, visit a customer in Hyderabad, India.


Hermes recently added four new members to its India Product Team, growing its talent pool in the region significantly.


The India Product Team was created earlier in the year, in line with the company’s ongoing commitment to provide better service and solutions to its customers.


“Our Product Team in India consists of true air cargo subject matter experts that are also highly skilled product specialists with a passion for providing digital solutions to their industry,” said Simon Elmore, Chief Operating Officer (COO), HLT.


“The team’s remit is to provide a gold standard of support and to help with business analysis and implementation activities.”


The India Product Team is now located across both Pune in Maharashtra and New Delhi, which are considered important areas of India for technology and cargo, respectively.


The India time zone will also help to enhance HLT’s ability to support its growing customer base in Asia.


“The India Product team is being mentored by HLT’s Product Directors who have been at HLT from day one and are considered to be global experts in their fields,” said Yuval Baruch, Chief Executive Officer (CEO), HLT.


“We will be continuing to develop our Product, Technical & Delivery Teams in Europe and India in the coming months in line with HLT’s business surge as well as our wider strategy to grow our global presence and enhance our customer offering.”


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The voice of NextGen – Maksymilian Kaluza, Solutions Architect, HLT

Max explains how he came to be interested in IT and why Hermes is the perfect incubator for new talent to the sector.


Maksymilian Kaluza, Solutions Architect, Hermes Logistics Technologies.


I was first introduced to computers when I was four years old. I very quickly found myself playing with the computer settings, intrigued by all the cool words I didn’t understand like “network interface”. My first exposure to programming was at 12. With the help of a “C# for dummies” book and some mentoring from my father I started to write programs as a hobby. When I decided to pursue a career in software development, I acquired a C# certification and started as a developer at 18 whilst studying a degree part time.

When I joined Hermes as a Next Generation (NG) developer, I very quickly found myself soaking up all the latest cloud technology and practices. Being able to work in a modern cloud environment with best practices at heart is incredibly valuable to me. After proving I was eager, capable, and quick to learn I was entrusted with complex development and design. These new challenges fuelled my interest in cloud native and helped me learn a lot in a short period of time. Previous Tech Lead Nishant Singh and previous Chief Technology Officer Alex Labonne were great mentors who recognised my talent and helped me grow my skillset whilst also providing some much-needed guidance. After Nishant left, I rose to the challenge of leading the NG team and started to help the wider company with engineering. Since then, I have been constantly learning and rising to challenges, every day striving to be a better solutions architect.

Coming from an on-premise background, going into cloud native development was the most memorable experience for me. The vast array of out-of-the-box products means you can really build and deploy good software around the globe very quickly. I still feel like a kid in a candy shop every time I learn about new cloud products.

Hermes is the perfect incubator for young and new talent to the IT world. As a developer or engineer working in other organisations you might be constrained to a single product/app/component and lack the exposure to the bigger picture you need in order to grow your knowledge. At Hermes, everyone is expected to be able to work on any part of the solution and they must actively seek to grow into that capability – there is no spoon feeding here. The company culture here is fantastic; everyone pushes to improve our products and ideas are shared and discussed freely. If you are a talented young/new IT professional who wants to work hard, learn, progress and be rewarded for it, Hermes is the place to go.

My aspirational goal is to be a world-class expert in software development, write my own books on the subject and hopefully improve software development and technology as whole.


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New solution enhances flight planning operations


The new Import Flight Handling Solution combines data and functionality from the previously separate Pre-Flight and Flight Monitors, enabling users to view all their data without having to open separate windows.

James Plested, Product Manager, Hermes Logistics Technologies.


Hermes has developed a new user interface for its import flight planner to provide customers with a streamlined view of more operational data in fewer steps.


The new Import Flight Handling Solution combines data and functionality from previously separate Pre-Flight and Flight Monitors, enabling users to view all their data on one screen, without opening separate windows.


Users can view air waybill (AWB) and unit load device (ULD) data simultaneously, and can filter by flight, ULD, and AWB data in order to view and work on relevant items only.


“The key aspect of the change is simplicity,” said James Plested, Product Manager, HLT.


“Our aim was to provide the user with as much detail as possible whilst reducing the number of interactions required to view and manage the data.


“The result is a drastically improved ability to prepare and monitor complex flight data, allowing users to work, review, and complete tasks far quicker than before.”


The upgrade was made possible by the enhanced capabilities of the Hermes 5 Cargo Management System, which provides more screen space on which to display more data.


The solution aims to address customers’ ever-growing workloads and leaner workforces, along with the need to comply with stricter Service Level Agreements.


“Providing key operational data to users is fundamental and our new Import Flight Handling Solution allows us the opportunity to not only provide more data than ever before to the user but to do so using fewer steps and a more integrated approach,” said James.


In an ever-changing world of increased data and higher customer expectations, user experience is of utmost importance. With its new Import Flight Handling Solution Hermes’ is driving its strategy to support industry best practice by bringing the user more control over the data, while reducing the time spent on data input.



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Yuval completes four-day cycling challenge

Yuval Baruch, Hermes CEO, spent four days cycling the length of Israel with his triathlon club, MyWay.









Around 80 cyclists took part in the challenge.

Hermes Chief Executive Officer, Yuval Baruch, undertook an intense, four-day cycling challenge through the mountains and deserts of Israel from 20th to 23rd October this year, with a team of fellow athletes from his triathlon club.


Flanked by a group of around 80 cyclists travelling in four pelotons, Yuval covered an impressive 630 kilometres, cycling for an average of five and a half hours per day in sweltering heats of up to 35 degrees Celsius.


The cycling tour began at the north-westerly border of Israel, before climbing south through the Golan Heights and down to the Sea of Galilee. From there, the pelotons made their way to the Dead Sea, navigating gruelling serpentine roads uphill to Mitzpe Ramon, at an elevation of 860 metres, which overlooks the world’s largest erosion cirque – an amphitheatre-like valley formed by glacial erosion.


The final leg from Mitzpe Ramon saw the troupe head south to finish their route in the port city of Eilat, at the Southernmost border of Israel.


The final day of the tour also saw Yuval achieve his best time, maintaining an average speed of just over 36 kilometres/hour. On day three he achieved his longest run, cycling for seven and a half hours and covering 191 kilometres in one day.


Over the four days, the cyclists climbed a total of approximately 6,400 metres on their bikes.


Yuval trains almost daily for such events with his triathlon club, MyWay, and completed the Ironman challenge in 2019.


“It’s boring to do the same things all the time, so we look for other things to do,” said Yuval.


“The cycling tour was a really good strength-building exercise and good preparation for longer cycling competitions, like Ironman, which is 180 kilometres in a day.


“It’s also a great social experience, working hard and helping each other under challenging conditions, and socialising afterwards.”


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