The voice of NextGen

Georgie McCrae, Project Coordinator, Hermes Logistics Technologies

Georgie McCrae, Project Coordinator, Hermes Logistics Technologies

Georgie McCrae, Project Coordinator, Hermes Logistics Technologies

After leaving college aged 17, I joined a telecommunications company as an apprentice in their operations department. I thoroughly enjoyed the ever-advancing world of technology and thrived in my role, moving into a management position after a few years. Since this role, I have worked in various other telecoms companies, from operations to project roles, before finding my way to Hermes.

My first experience working in a project role was as a coordinator for a wireless solutions company. This involved travel across the UK to perform onsite duties and report on progress. Travelling for business has always been something I’ve enjoyed, and I believe that ‘hands-on’ element is one of the things that drew me to Hermes initially.

As Project Coordinator at Hermes, I am involved in all branches of the business, from our upgrade and implementation projects to the initiation of proposals and more. Although I have had experience within project roles in other companies, I was new to the world of air cargo when I joined Hermes in January 2021. Since then, I’ve gained an understanding of the complex industry and have been enjoying expanding my knowledge.

I believe that Hermes is open to young/new talent and sees the potential in developing enthusiastic minds. From my small amount of time in the air cargo sector, I believe that women are becoming more represented in a once male-oriented industry, and it is inspiring to work alongside women doing so.

I still consider myself new in my career in air cargo, but I hope to continue my journey in software project management, whilst I to learn more about the air cargo world.

Story edited by

Six months of Hermes: Marcus Campbell shares his experience

Marcus Campbell, Chief Technology Officer, Hermes Logistics Technologies

Being a CTO in a cargo technology company like HLT had been a long-time aspiration of mine which goes back to when I first started working in software. I’ve always wanted to work within aviation, mainly due to the fast-paced, always changing environment, and visible growth of the industry. It’s an industry that is of late hungry for growth and innovation.

The cargo industry has recently been impacted by two elements: 1) Covid-19 and 2) a lack of investment in technology. Covid-19 has forced many operators to accelerate their adoption of technology and embrace a new world of automation, but trying to automate as quickly as possible on underinvested technology foundations or inadequate systems that don’t support a modern operational design presents challenges. If you’re a problem solver, then this is a great time to work in the air cargo industry. Today’s challenge is even bigger than the bubble bursting on the dotcom boom.

For the cargo industry to get over these two hurdles, a mindset change is needed in how we think about value creation for cargo platforms. Using good, insight-driven product design and quality technical engineering will always yield the best results for customers.

Hermes’ Cargo Management Systems (CMS) have been a key component in the growth of many cargo operators. There are a lot of problems to solve and a lot of good work to build on from a technology and product standpoint and this is where I can bring value. We are driving how we can provide a faster and more automated upgrade service to our customers, and investing in our organisational design, processes, research and development, next generation technology, and, importantly, our service offering. We are also exploring how we can take the capabilities of our best-in-class CMS to the next level in the cloud.

I am working with the teams to scale our technology capability considerably over the coming years, but at the same time significantly improving the quality, stability, and interoperability of our systems. The roadmap for Hermes is being defined and agreed.

My intention is to build on what is already a great cargo management system into a platform that is truly connected, flexible and agile, providing data insights that will help to automate and digitise the cargo operations of all our existing and new customers.

Story edited by

Year-end review from Yuval

Yuval Baruch, Chief Executive Officer (CEO), Hermes Logistics Technologies

In 2021, Hermes has enjoyed many successes against the challenging backdrop of continued uncertainty for the aviation sector, as the effects of the pandemic linger on. In February 2021, Simon Elmore re-joined the team as Chief Operations Officer, eager to be back at the helm of a product team focused on innovation at a time when the pandemic had brought renewed enthusiasm for industry digitalisation.

In March, Hermes joined forces with data-sharing cargo community specialist Nallian, combining their landside management applications with the Hermes New Generation (NG) Ecosystem to empower ground handling agents with a digital solution to streamline operations and bring end-to-end visibility to the supply chain. The collaboration brought Hermes customers a slot booking app to co-ordinate freight pick-up and drop-off, and a mobile acceptance and delivery app, giving truck drivers the ability to manage drop-off and collection slots.

In May, dnata Singapore began implementation of Hermes NG at Changi Airport to support its ongoing digitisation drive, following earlier implementation of the Hermes NG upgrade across its Australia operations. The cloud ecosystem was chosen to help streamline workflows, improve transparency of the handling process, and enhance data sharing.

In July, Hermes appointed Marcus Campbell as its new Chief Technology Officer during the successful rollout of its new Hermes 5 system upgrade for customers worldwide. Bringing 20 years of IT experience from a variety of sectors, including telecoms, fintech, and shipping, Marcus’ attention is on accelerating customers’ use of technology to enhance their cargo operations, and supporting the ongoing development of Hermes’ digital ecosystem, with a particular focus on business intelligence.

In October, Hermes made four new appointments to its India Product Team, growing its presence here to include New Delhi, a key region for cargo, as well as Pune in Maharashtra. The addition of these experts is part of Hermes’ ongoing commitment to the growth of its product teams, and to providing enhanced service and support to its customers.

Later in October, Hermes released a re-engineered user interface for its import flight planner, providing customers with a simplified view of more operational data. Thanks to the enhanced capabilities of the H5 CMS, data and functionality from the previously separate Pre-Flight and Flight Monitors have been merged on to one screen, bringing improvements to the speed and accuracy of flight planning operations.

Product developments have continued behind the scenes throughout 2021, and as the year draws to a close, there’s plenty afoot for Hermes, with prototypes for enhanced NG functionalities due to be finalised in time for 2022.

Story edited by

Hermes expands its team in India


(Left to right) The new members of HLT’s India Product Team, Gulshan Kataria, Divya Gulati, Rohit Bhadbhade, and Ganesh Waydande, visit a customer in Hyderabad, India.


Hermes recently added four new members to its India Product Team, growing its talent pool in the region significantly.


The India Product Team was created earlier in the year, in line with the company’s ongoing commitment to provide better service and solutions to its customers.


“Our Product Team in India consists of true air cargo subject matter experts that are also highly skilled product specialists with a passion for providing digital solutions to their industry,” said Simon Elmore, Chief Operating Officer (COO), HLT.


“The team’s remit is to provide a gold standard of support and to help with business analysis and implementation activities.”


The India Product Team is now located across both Pune in Maharashtra and New Delhi, which are considered important areas of India for technology and cargo, respectively.


The India time zone will also help to enhance HLT’s ability to support its growing customer base in Asia.


“The India Product team is being mentored by HLT’s Product Directors who have been at HLT from day one and are considered to be global experts in their fields,” said Yuval Baruch, Chief Executive Officer (CEO), HLT.


“We will be continuing to develop our Product, Technical & Delivery Teams in Europe and India in the coming months in line with HLT’s business surge as well as our wider strategy to grow our global presence and enhance our customer offering.”


Story edited by


The voice of NextGen – Maksymilian Kaluza, Solutions Architect, HLT

Max explains how he came to be interested in IT and why Hermes is the perfect incubator for new talent to the sector.


Maksymilian Kaluza, Solutions Architect, Hermes Logistics Technologies.


I was first introduced to computers when I was four years old. I very quickly found myself playing with the computer settings, intrigued by all the cool words I didn’t understand like “network interface”. My first exposure to programming was at 12. With the help of a “C# for dummies” book and some mentoring from my father I started to write programs as a hobby. When I decided to pursue a career in software development, I acquired a C# certification and started as a developer at 18 whilst studying a degree part time.

When I joined Hermes as a Next Generation (NG) developer, I very quickly found myself soaking up all the latest cloud technology and practices. Being able to work in a modern cloud environment with best practices at heart is incredibly valuable to me. After proving I was eager, capable, and quick to learn I was entrusted with complex development and design. These new challenges fuelled my interest in cloud native and helped me learn a lot in a short period of time. Previous Tech Lead Nishant Singh and previous Chief Technology Officer Alex Labonne were great mentors who recognised my talent and helped me grow my skillset whilst also providing some much-needed guidance. After Nishant left, I rose to the challenge of leading the NG team and started to help the wider company with engineering. Since then, I have been constantly learning and rising to challenges, every day striving to be a better solutions architect.

Coming from an on-premise background, going into cloud native development was the most memorable experience for me. The vast array of out-of-the-box products means you can really build and deploy good software around the globe very quickly. I still feel like a kid in a candy shop every time I learn about new cloud products.

Hermes is the perfect incubator for young and new talent to the IT world. As a developer or engineer working in other organisations you might be constrained to a single product/app/component and lack the exposure to the bigger picture you need in order to grow your knowledge. At Hermes, everyone is expected to be able to work on any part of the solution and they must actively seek to grow into that capability – there is no spoon feeding here. The company culture here is fantastic; everyone pushes to improve our products and ideas are shared and discussed freely. If you are a talented young/new IT professional who wants to work hard, learn, progress and be rewarded for it, Hermes is the place to go.

My aspirational goal is to be a world-class expert in software development, write my own books on the subject and hopefully improve software development and technology as whole.


Story edited by


New solution enhances flight planning operations


The new Import Flight Handling Solution combines data and functionality from the previously separate Pre-Flight and Flight Monitors, enabling users to view all their data without having to open separate windows.

James Plested, Product Manager, Hermes Logistics Technologies.


Hermes has developed a new user interface for its import flight planner to provide customers with a streamlined view of more operational data in fewer steps.


The new Import Flight Handling Solution combines data and functionality from previously separate Pre-Flight and Flight Monitors, enabling users to view all their data on one screen, without opening separate windows.


Users can view air waybill (AWB) and unit load device (ULD) data simultaneously, and can filter by flight, ULD, and AWB data in order to view and work on relevant items only.


“The key aspect of the change is simplicity,” said James Plested, Product Manager, HLT.


“Our aim was to provide the user with as much detail as possible whilst reducing the number of interactions required to view and manage the data.


“The result is a drastically improved ability to prepare and monitor complex flight data, allowing users to work, review, and complete tasks far quicker than before.”


The upgrade was made possible by the enhanced capabilities of the Hermes 5 Cargo Management System, which provides more screen space on which to display more data.


The solution aims to address customers’ ever-growing workloads and leaner workforces, along with the need to comply with stricter Service Level Agreements.


“Providing key operational data to users is fundamental and our new Import Flight Handling Solution allows us the opportunity to not only provide more data than ever before to the user but to do so using fewer steps and a more integrated approach,” said James.


In an ever-changing world of increased data and higher customer expectations, user experience is of utmost importance. With its new Import Flight Handling Solution Hermes’ is driving its strategy to support industry best practice by bringing the user more control over the data, while reducing the time spent on data input.



Story edited by


Yuval completes four-day cycling challenge

Yuval Baruch, Hermes CEO, spent four days cycling the length of Israel with his triathlon club, MyWay.









Around 80 cyclists took part in the challenge.

Hermes Chief Executive Officer, Yuval Baruch, undertook an intense, four-day cycling challenge through the mountains and deserts of Israel from 20th to 23rd October this year, with a team of fellow athletes from his triathlon club.


Flanked by a group of around 80 cyclists travelling in four pelotons, Yuval covered an impressive 630 kilometres, cycling for an average of five and a half hours per day in sweltering heats of up to 35 degrees Celsius.


The cycling tour began at the north-westerly border of Israel, before climbing south through the Golan Heights and down to the Sea of Galilee. From there, the pelotons made their way to the Dead Sea, navigating gruelling serpentine roads uphill to Mitzpe Ramon, at an elevation of 860 metres, which overlooks the world’s largest erosion cirque – an amphitheatre-like valley formed by glacial erosion.


The final leg from Mitzpe Ramon saw the troupe head south to finish their route in the port city of Eilat, at the Southernmost border of Israel.


The final day of the tour also saw Yuval achieve his best time, maintaining an average speed of just over 36 kilometres/hour. On day three he achieved his longest run, cycling for seven and a half hours and covering 191 kilometres in one day.


Over the four days, the cyclists climbed a total of approximately 6,400 metres on their bikes.


Yuval trains almost daily for such events with his triathlon club, MyWay, and completed the Ironman challenge in 2019.


“It’s boring to do the same things all the time, so we look for other things to do,” said Yuval.


“The cycling tour was a really good strength-building exercise and good preparation for longer cycling competitions, like Ironman, which is 180 kilometres in a day.


“It’s also a great social experience, working hard and helping each other under challenging conditions, and socialising afterwards.”


Story edited by

Hermes 5 Perfect Track Record

Yuval Baruch, CEO, HLT (left), and Mark Reid, CIO, John Menzies plc.

We have recently upgraded a number of our users across the USA and Europe from our Hermes 4 system onto the upgraded Hermes 5 (H5) system.

User collaboration with meticulous communication and planning to facilitate 100% virtual upgrades ensured our perfect implementation track record is continued.

“An upgrade sounds like a simple task, however a medical equivalent to a CMS upgrade is an open-heart surgery as we are replacing the system that is the core of a user’s operation,” said Yuval Baruch, Chief Executive Officer, HLT.

“To ensure a successful upgrade, downtime must be minimised, and we need to ensure other systems continue to function seamlessly.

“HLT has a perfect track record of upgrade implementations due to our detailed preparation and dedicated, committed staff.”

Implementation is complete with Menzies in Los Angeles and Romania; dnata in Amsterdam; and FCS in Germany.

H5 manages all import, export, messaging, service monitoring, and accounting processes for its users.

The H5 rollout is the first part of HLT’s plan for their users to adopt HLT’s advanced New Generation (NG) ecosystem (Hermes NG).

Hermes NG includes Hermes Cloud Cargo Management System and Hub Management System, Hermes NG BI and Datalakes, Hermes Self-Serve Apps, and Hermes Application Programming Interface.

Read more – Ground handler dnata Singapore recently began implementation of Hermes NG at Changi Airport.

dnata Singapore implements Hermes NG at Changi Airport

Ground handler dnata Singapore has begun implementation of our New Generation (NG) Ecosystem (Hermes NG) at Changi Airport, Singapore.

Our scalable cloud ecosystem, which includes the Hermes 5 Cargo Management System (CMS), NG Business Intelligence (BI) and Datalakes, Hermes Track&Trace, and additional apps, will support dnata’s ongoing drive to digitalisation.

Hermes NG will help to streamline workflows, provide greater transparency across the handling process, and improve data sharing for all sections of the supply chain.

Hermes NG data can be used with Artificial Intelligence and machine learning algorithms to help decision making and optimise business and handling processes.

“The Hermes NG Ecosystem was developed with a best-in-class digital transformation agenda in mind for ground handling,” said Yuval Baruch, Chief Executive Officer, HLT.

“Our cloud-based solutions not only support our customers to streamline their services, but also the data we collect when matched with machine-learning algorithms provides valuable insights on efficiencies, costs, and new services.”

dnata Singapore handles over 6,000 tonnes of cargo a week at its 32,000 square metre facility at Changi Airport.

H5 will manage all import, export, messaging, service monitoring, and accounting processes for dnata at the hub.

HLT’s NG suite includes Hermes Cloud CMS and Hub Management System, Hermes NG BI and Datalakes, Hermes Self-Serve Apps, and Hermes Application Programming Interface.

“After the successful upgrade and seeing the benefits of the same system across our operations in Australia, we are excited to implement this technology in Singapore,” said Dirk Goovaerts, Regional Chief Executive Officer, Asia Pacific, dnata.

“The Hermes 5 technology allows for improved oversight on a local and global level, supports enhanced customer engagement and service excellence, elevating data sharing with all our stakeholders in the air cargo eco-system and provides enhanced transparency across the cargo handling process.”

Hermes NG Apps are a set of pay-as-you-go self-serve responsive apps running on any device. Some of the available apps are Track & Trace, Companion App, Slot Booking and Landside Management.

Hermes’ new Chief Technology Officer

Marcus Campbell, Chief Technology Officer, Hermes Logistics Technologies

We have recently appointed Marcus Campbell as our new Chief Technology Officer (CTO).

Marcus brings over two decades of technology experience to the management role and has worked globally with leading companies including Sony, Oracle, Deloitte and Accenture, and has significant industry experience within telecoms, retail, fintech, insurance, and shipping industries.

He will be part of HLT’s new implementations and upgrade drive as HLT expands its software engineering internationally to support ongoing growth.

“I am excited to join the Hermes technology team. I will make it our mission to accelerate our digital transformation and use technology innovation to deliver the next generation of cargo systems for our customers,” said Marcus Campbell, Chief Technology Officer, HLT.

Marcus joins as we successfully complete back-to-back Hermes 5 (H5) virtual systems upgrades for customers including Menzies, dnata Amsterdam, and Frankfurt Cargo Services.

The H5 rollout is the first step for customers to adopt our New Generation (NG) ecosystem (Hermes NG).

In a career spanning over two decades in technology, Marcus has implemented both business and customer-facing digital platforms, notably as head of software improvement programmes at London Underground, where he oversaw improvements to train telemetry software, leading the technical modernisation of station information systems.

Most recently he was Head of Architecture for UK-based youth charity The Prince’s Trust, where he was in charge of digital technology strategy, and lead product and engineering teams across a number of departments.

Marcus replaces Alex Labonne in the role, who leaves a legacy at HLT for Marcus to build on including HLT’s New Generation ecosystem (Hermes NG).

“Marcus will support the ongoing development of our Digital Ecosystem bringing a rich history of tech expertise,” said Yuval.

“We are focused on Next gen solutions for the supply chain and Marcus’ track record of developing and implementing new ideas will be invaluable as we move forward.

Alex was instrumental in the development of our digital strategy and we wish him the best with his new role.”

Page 1 of 512345